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Van Jones explains how micro-targeted campaigns will forever change the political landscape. Do you agree with him?
Posted by CNN's Christina Manduley
Filed under: Reloaded • Van Jones
Author, documentary filmmaker, historian, Speaker of the House (1995-1999), and 2012 Republican presidential candidate
Fmr. Obama Deputy Campaign Mgr. and W.H. Sr. Adviser, founder of Precision Strategies, fmr. Sr. Adviser to Maj. Leader Reid and Sen. Kennedy
Conservative columnist for New York Daily News, contributing editor at Townhall Magazine, commentator and author
Former Special Adviser for Green Jobs under President Obama, co-founder of Rebuild the Dream, author and attorney
You can not micro-targeted campaigns, how will you know what age grouping owns what device? You can't seen out mass video clips for people to watch, you will be called on spamming.
The campaign manager or one of the personal will have to know silicon valley and the different apps for phones and TV's so they can know how to better use it for their candidate.
I have Netflix and I love it. I know watching a series from start to finish is behind everyone else, however, to be able to watch back to back is great. I watched The West Wing and it was great! Now back to the question. Using technology to help show your candidate on all apps is no different than what they are doing with TV's and radios already. What you are talking about is utilizing apps like Youtube.com. The problem is keeping the candidate in the peoples minds and thoughts and making them WANT to know more about them and watch those video clips. Running speeches and running for office is no different today than yesterday with the difference of getting the word out easier. With that it is easier to air out the laundry too. The campaign manager or one of the personal has to know the silicon valley only know what is out there and how to better use it for their candidate.
I have Netflix and it's great. Yes watching a series from start to finish is behind everyone else, however I jus watched The West Wing from start to finish and it was GREAT! To the question at hand, yes, I agree that all the electronics will play a vital role in campaigns, however its no different than YouTube already. You're talking like an candidate will be talking on one station and another on another, that already happens, the catch will be to make tapes that will draw in the audience/people enough to watch a short speech on the candidates beliefs and wishes. In order to know DC you have to know silicon valley, not so much, from the people stand point. A campaign manager needs to know how to reach the people and keep them interested in their candidate, now with that they need to know silicon valley and use their products/apps.
Netflix is horrible. The newest release they have is the Lincoln Lawyer. Might as well go to your local library.